Avery High School 2024-2025

• Sport and Event Marketing I

  • Semester: Spring

  • Instructor: Coggins

In Sports and Event Marketing 1 WE TALK SPORTS AND ENTERTAINMENT. You will learn the basics of what it takes to PLAN, ORGANIZE, and HOLD an event of your choosing. Your Project Event is your Final Exam - so no 100 Question Exams at the end of the semester.

Some of the topics we will discuss are:

• Creating Your Own BRAND

• Career Opportunities In Sport And Event Marketing

• Why People Attend And Participate In Sports And Events

• How to Choose The Correct People You Want To Attend Your Event (Target Market)

• Different Trends In The Sport And Event Industries.

• All The Different Types Of Merchandise You Can Sell That Relate To Your Event-Brand

• How To Obtain Sponsorships – Endorsement

• Licensing – Trademarks - Logos

• Promotions – Different Types Of Ads and  Ad Media

• Using Digital Media – Social Media, Podcasts Etc - To Promote Your Events

• Sport and Event Marketing II

  • Semester: Fall

  • Instructor: Coggins

In Sports and Event Marketing 2 WE TAKE SPORTS AND ENTERTAINMENT MARKETING TO A WHOLE NEW LEVEL. You will take your Sports and Event 1 Project and Expand on it - so No ReInventing The Wheel - and again your Final Project is your Final Exam.

Areas we will Cover:

LEGAL

• Explain Legal Issues Affecting The Marketing Of Sport And Event Products

• Cultural Considerations For Planning Sports And Events

• Discuss The Need For Different Types Of Insurance You Will Need

MARKET-AUDIENCE ANALYSIS

• Go over the best way to Select target market

  • Conduct SWOT analysis for use in the marketing planning process - which means to look at your

  • Strengths - what you are good at

  • Weaknesses - what you are not so good at

  • Opportunities - Positive things outside of your control

  • Threats - Negative things outside your control

PROMOTIONS

• Coordinate Activities In The Promotional Mix

• How Products Are Promoted Differently

• Different Types Of Promotions And How They Are Used Together (How They Are Mixed)

• Create Promotional Calendar And Budget For Your Event

SPONSORSHIPS

• Different Types Of Sponsors

• What You Expect From Your Sponsors And What They Expect From You

MERCHANDISE

• Create Different Types Of Merchandise

SPORTING GOODS

• Determine goods and services required for an event

MARKETING STRATEGIES

• Develop Different Types Of Strategies To Get And Keep Your Customers-Audience Interested - Building Fan Support

• The Importance Of Marketing Analytics In The Sport And Event Industries

• Create A Survey To Find Out What Your Customers Want And Need

Note:

- Inherently Honors in Bold