Avery High School 2024-2025

• Sport and Event Marketing I

  • Semester: Spring

  • Instructor: Coggins

In Sports and Event Marketing 1 WE TALK SPORTS AND ENTERTAINMENT. You will learn the basics of what it takes to PLAN, ORGANIZE, and HOLD an event of your choosing. Your Project Event is your Final Exam - so no 100 Question Exams at the end of the semester.

Some of the topics we will discuss are

• Creating Your Own BRAND

• Career Opportunities In Sport And Event Marketing

• Why People Attend And Participate In Sports And Events

• How to Choose The Correct People You Want To Attend Your Event (Target Market)

• Different Trends In The Sport And Event Industries.

• All The Different Types Of Merchandise You Can Sell That Relate To Your Event-Brand

• How To Obtain Sponsorships – Endorsement

• Licensing – Trademarks - Logos

• Promotions – Different Types Of Ads and  Ad Media

• Using Digital Media – Social Media, Podcasts Etc - To Promote Your Events

  
  

                                           

• Hospitality and Tourism

  • Semester: Fall

  • Instructor: Coggins

Hospitality and Tourism is a huge part of the Economy in the High Country. In this class we will discuss the different areas that one can find a career in in Hospitality, and how to be successful in the Hospitality and Tourism field - specifically going into:

• Identify career opportunities in the hospitality and tourism industry - hospitality is more than just hotels

• Discuss the different types of “hospitality fields” and how they are important in society

• The different departments in hospitality, how those departments in a business relate and work with one another

• How important the hospitality industry is to the local economy

• Business Forecasting to ,make sure you are capable as a business in handling the customers you will encounter at certain times of the year

• Using that forecasting to budget for the correct amount of employees need and products need to meet your customers needs

• What makes people travel, what motivates them to visit your establishment over others

• Utilize customer service to encourage customers to visit your business - area over other options they may have - and handling customer complaints

• Safety laws and regulations you will encounter in the industry